Inspiring Digital Commerce
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Palmetto Care Connections
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Girlicity
Brand -
City of Florence Athletics
Mobile -
City of Florence Athletics
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City of Florence
Code / Web -
Eastern Carolina Community Foundation
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Eastern Carolina Community Foundation
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Heritage Home
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Heritage Home
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Mac’s Pride
Code / Ecommerce / Web -
Hapari Swimwear
Ecommerce / Search / Web -
City Council Video Intro
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Lucas Cosmetic Surgery
Search / Web -
Rust Blue
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Rust Blue
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Rust Blue
Ecommerce / Web -
Fat and Juicy
Web
The most important thing to us is building brands people love. It’s our passion.
Let us show you what we do.
What We Do
Marketing Analysis & Planning
Understanding the market is an essential part of any business strategy. A solid market analysis will assess both the actual market served, as well as the potential market. It will also divide your market into segments so you can target specific people with specific messages. And, ideally, it will be updated every year to reflect the changes that naturally occur in any market. Catoe Group provides the research services necessary to help you define the market for your products and services and uncover trends that could have a positive or negative impact on your growth.
Brand Analysis & Positioning
For your brand to succeed, it must be unique and distinct in a crowded marketplace. In other words, it must be clearly differentiated from competitive brands so customers will know the benefits you deliver and why they’re worthy of attention. If you don’t proactively assert your brand’s position, the market will do it for you. We can help you analyze your brand portfolio to assess how your products and services are perceived by external audiences. Catoe Group can also work with you to craft a compelling positioning statement that will drive new business and take your company to the next level.
Digital Strategy
Once upon a time, a marketing strategy encompassed traditional media only — print, advertising, direct mail, packaging. Today, it must incorporate the full range of available digital media: the Web, e-mail, Internet applications and mobile applications. Catoe Group works with you to develop a comprehensive digital strategy that unifies and aligns your communications across all channels and, as a result, elevates your brand in the consciousness of your audience.
Social Media Strategy
Research indicates that even modest investments in social media marketing can increase website traffic and, ultimately, brand loyalty. But before starting or updating your company’s Facebook page or sending tweets, make sure you have a carefully considered social media strategy that defines your audience needs, clarifies the focus of your messaging and defines appropriate metrics to measure the success of your campaigns. Catoe Group understands the promise — and the pitfalls — of social media and can help you with high-level strategy and the tactical details, such as integrating social media on your website with icons and plugins.
About Catoe Group
About Catoe Group
For over a decade, Catoe Group has served clients in a wealth of diverse industries — from retail, government, medical, franchise, and sports markets to international nonprofit organizations and corporations. Our core focus is to passionately empower company growth through strategic marketing services and technologies — face-to-face, in the office, and online.
About Jonathan Catoe
Jonathan Catoe, President & Director, has been in the trenches of marketing for over 20 years, working for the world’s leading church-management software development company, ACS Technologies, to serving the smallest of the small nonprofits, local city governments and municipalities, financial agencies, banks, medical franchises, community health systems, retail establishments, and nearly every business type in between.
With over a decade of hands-on involvement in every facet of marketing for a wide array of organizations, he has developed a keen sense for what works, and what doesn’t, and what companies need to grow.